How Leading Brands Are Making Use of the Cloud

October 5, 2020 / Cloud


While there’s a lot written about the benefits of migrating to the cloud – cost savings, scalability, agility, security and access to the latest tools and applications, etc., there’s little detail about how enterprises are actually leveraging the cloud. To shed some light on the matter, this post will look at what some of the major brands are aiming to achieve with their recent migrations.

Deutsche Bank

Germany’s leading bank is in the midst of its digital transformation and has migrated to the cloud in a bid to both reduce costs and increase revenue. As a financial institution, cash flow forecasting and risk analysis are critical to its success. The move will give it access to artificial intelligence, data science and machine learning tools that can improve both its forecasting and analytics capabilities.

In addition, the bank will use the cloud to develop a digital communications platform that makes it easier for customers to interact with the company and which will improve the overall customer experience. Like many other companies, the bank also sees the migration as a way to improve security, compliance and customer data integrity.


Still in Germany, Mercedes manufacturer, Daimler AG, is making the public cloud the new home for its aftersales portal. It will use AI and machine learning to innovate, increase agility and to accelerate product and service development. At the same time, it will make use of cloud scalability to reduce costs.

Security is another reason for Daimler’s migration as it sees the public cloud as ideal for the cost-effective and secure storage of encrypted data in order to protect it from hacking and ransomware.


As part of its digital journey, Coca-Cola has implemented a cloud-first IT policy, using a hybrid cloud solution to reduce the cost of its already highly automated operations and to improve IT resilience. Financial savings will be achieved by using the cloud to streamline its existing infrastructure and by developing a business-wide platform for its standardised business processes, applications and data. That platform will make use of a single-dashboard management system which will allow the company to integrate the private and public elements of its hybrid setup. In addition, it will use AI and data analytics for insights to improve its services and operations.  


The now Japanese-owned, job finding and recruitment website, Indeed, is migrating its customer-facing products, business-critical workloads and legacy databases to the cloud. As a globally operating business with millions of users, this will involve the movement of over 30 PBs of data. The company’s goal is to shrink the costs of storing such large quantities of data in-house, with the migration to service provider infrastructure enabling it to reduce its datacentre footprint by 40%.

Aside from streamlining its in-house operations, the migration will also help the company improve the availability, reliability and performance of its website for users. Additionally, it will use analytics, machine learning, managed databases and data warehousing to accelerate the innovation of new products for its customers.


Fintech company, Finastra is using the cloud to develop a platform to help the digital transformation of its 8,000 global customers. The platform will modernise how IT is used in financial services, enabling Finastra’s clients to accelerate innovation and improve collaboration.

By migrating all of its clients to the platform, Finastra will give them access to digital-first workplaces and enable them to offer their own customers digital solutions, including digital notary and signatory services.


The parent company of the UK’s biggest bank, HSBC Holdings, is undertaking a major migration to develop its customer-facing applications. Its aim is to provide its customers with more personalised and customer-centric banking services. Application development will make use of a wide range of cloud technology, including data analytics, AI, machine learning, database and container services. It will also take advantage of the cloud’s storage, compute and advanced security capabilities. Additionally, the move will allow the bank to upgrade its Global Wealth & Personal Banking division, create new digital products and achieve better compliance.


Nissan is using its migration to streamline costs, seeing digital transformation as critical in keeping the company resilient and agile following the recent downturn in vehicle sales. The cloud can help it reduce the cost of storing its vast and growing data reservoirs while providing the scalability to make the analysis of that data more cost-effective.

The Japanese manufacturer relies heavily on data to ensure the safety, performance, reliability and integrity of its vehicles. It uses the data during application-based, computational fluid dynamics and structural simulations which are needed to test aerodynamics, engineering and performance as well as to look for structural problems.


As these examples testify, cloud migration is being increasingly used by leading enterprises to improve products, services and operations and to gain important insights to drive their companies forward. At the same time, it is helping reduce costs, improve security and increase agility and resilience.

For more information on cloud hosting, visit


  • Thomas Worthington

    I am an enthusiastic and original writer who loves to share my skills and views on website hosting, development and technology. I am curious and eager to learn about the latest advances and innovations in the web industry, and I always make sure to provide accurate and helpful information to my readers.

    View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *