eCommerce and Cloud – a partnership for success

July 13, 2020 / Cloud

eCommerce businesses

Finding the right hosting solution is essential for growing eCommerce companies. In a marketplace dominated by global innovators, like Amazon and eBay, and where predatory disruptors make a habit of raiding customer bases, a clever choice of hosting can give you what it takes to withstand the competition and take your business forward. The ultimate solution for enterprise-level eCommerce companies is cloud hosting. Here, we’ll explain why.

Unlimited capabilities

As a growing enterprise, you’ll need to increase your IT capabilities over time. As you expand your product range, you’ll expand your website. You’ll also need to cope with a growing number of customers and higher levels of traffic. As a digitally savvy company, you’ll also be collecting more data and deploying technologies like AI to make use of this, perhaps using customer recommendation engines to display recommended products and to send out large volumes of personalised marketing communications. In addition to this ongoing growth, there will also be spikes in demand that require extra capacity and sometimes this may need to be available as a matter of urgency.    

The advantage of cloud hosting is that eCommerce companies can scale up capacity at the click of a button, providing them with all the bandwidth, CPU, RAM and storage they need to maintain service. This provides the agility needed to react quickly to market changes and take speedy advantage of emerging opportunities.

A cost-effective solution

Managing growth and being prepared for spikes in demand can be very expensive if done in-house. It requires an ever-larger datacentre, the regular replacement of outdated hardware and all the associated costs that naturally follow. This often requires significant capital expenditure and overheads.

Cloud hosting offers a far more cost-effective alternative. There is no capital expenditure nor the operational costs of running and staffing a data centre. What’s more, all the cloud resources you use are charged for on a pay per consume basis, so you only pay for what you use. While costs may go up during a spike, they will reduce when things return to normal.


Going offline can have catastrophic consequences for eCommerce businesses, not just in terms of lost sales but in reputational damage. The benefit of cloud technology is that it uses virtualisation, meaning that your online system is not tied to any physical hardware. Should a hardware issue arise in a cloud datacentre, your entire virtual server can be moved to another machine, enabling you to have uninterrupted service with 100% uptime.

Business continuity

Server failure isn’t the only cause of downtime. eCommerce sites can also be taken offline by a host of other problems, like ransomware, human error, data corruption and software issues. In these circumstances, cloud hosting provides the ideal environment for swift disaster recovery. Cloud servers are excellent backup and recovery solutions, providing automated scheduled backups,  backup integrity checking, data encryption and all the storage you need. This offers eCommerce companies a reliable and inexpensive disaster recovery solution that can get your services back online in the shortest possible time.

A managed service

Cloud hosting is a managed service where the service provider takes care of the hardware and operating system on your behalf. This reduces the burden on your IT department, freeing them up to focus on more business-oriented projects.

A managed service also improves the security of your website by removing vulnerabilities through patching and by deploying a range of security tools, including next-gen firewalls, vulnerability scanning and intrusion detection and prevention.

Digital competitiveness

Cloud is the solution of choice for running the latest digital technologies such as AI and machine learning, and there is a growing range of cloud-native applications that businesses can instantly bring online to help their digital transformation. Indeed, as customer expectations increase, it is more important than ever that eCommerce companies use technologies, like chatbots and recommendation engines, that enhance the customer experience – ones which innovators like Amazon and the digital disruptors are already making gains from.

A level playing field

Another advantage of cloud is it removes the economy of scale advantages that larger enterprises once had over their competitors. Cloud’s scalability and pay as you go model gives smaller companies cost-effective access to the same world-class technology, enabling them to be more agile and competitive in the marketplace. Furthermore, the deployment of critical applications used by eCommerce is swifter and more efficient in the cloud.


Cloud hosting is the perfect partner for ambitious and growing eCommerce businesses. It offers increased efficiency, scalability and reliability while putting the latest technologies at your fingertips. As a result, eCommerce companies can make use of big data and AI to offer a better customer experience while being more agile and competitive in the marketplace.

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  • Thomas Worthington

    I am an enthusiastic and original writer who loves to share my skills and views on website hosting, development and technology. I am curious and eager to learn about the latest advances and innovations in the web industry, and I always make sure to provide accurate and helpful information to my readers.

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